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Trendio Case Studies
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Case Study 1
Mass Market Beauty Brand
A leading brand in the nails and lashes space partnered with Trendio to overhaul its TikTok Shop presence. We optimized product listings and redefined their promotional strategy to drive stronger affiliate performance. Outreach scaled from under 3,000 to over 20,000 creators monthly, including high-performing macro influencers. We also restructured their paid ads, resulting in significant ROAS improvements and a surge in earned media value.
- 20,000+ targeted affiliates/month (up from <3,000)
- 15+ macro creators (>100K followers) posting weekly
- >$300K in monthly Earned Media Value
- 4x increase in ROAS
- TikTok Shop GMV more than quadrupled
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Case Study 2
Publishing Brand
This self-growth–focused publisher turned to Trendio for a complete growth strategy revamp. We overhauled product listings, built an author posting guide, and realigned the promotional roadmap. Affiliate outreach reached 12,000/month, doubling creator post volume and engagement. Paid ad structures were rebuilt for scale, doubling ROAS and tripling channel GMV.
- 12,000 affiliate contacts/month
- ROAS doubled (6.0)
- CPA improved to 4.3
- $25,000 monthly Earned Media Value
- 3x increase in TikTok Shop GMV
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Case Study 3
Premium Makeup Brand
A clean, high-performance cosmetics brand scaled quickly with Trendio’s help. Video posts more than doubled to 334/month, including influencers with audiences over 1M. Spark codes were embedded into paid ads to drive conversion, achieving ROAS over 3.0 and CPA under $15.
- 334 affiliate video posts/month (up from 126)
- Multiple creators with >1M followers
- $18,000 monthly Earned Media Value
- ROAS 4.0
- 6x increase in TikTok Shop GMV
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Case Study 4
TikTok-Native Makeup Brand
This digitally native color cosmetics brand partnered with Trendio to ramp up creator activity and live shopping volume. Monthly posts jumped from 250 to 600+, with over 200 affiliate-led live sessions. With promotional campaigns and embedded spark codes, they achieved strong ROAS while keeping CPA low. CRM automation was also launched to drive retention.
- 600+ monthly affiliate posts (up from 250)
- 200+ affiliate live events/month
- CRM flows launched: abandoned carts, repeat buys
- ROAS 2.5+
- CPA <$13
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Case Study 5
Science-Driven Skincare Brand
A prestige skincare brand known for clinical efficacy tapped Trendio to build its TikTok Shop operation from the ground up. Affiliate content scaled from under 10 to over 200 videos per month. We rebuilt the paid media engine and launched a premium live strategy. ROAS multiplied 8x and GMV rose more than 5x—boosted by direct site traffic as well.
- 200+ monthly affiliate posts (up from <10)
- >$5,000 in monthly Earned Media Value
- ROAS increased 8x
- CPA 2.0
- 5x increase in TikTok Shop GMV