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Trendio Resources
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Debunking the Myth: Longer Videos Drive More Engagement and Clicks on TikTok Shop
April 2025
The common belief is that younger generations have short attention spans, making shorter videos inherently better to engage them....
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The Rise of Video Shopping: Transforming Global Ecommerce
March 2025
Video shopping is revolutionizing the way consumers discover and purchase products, making it a dominant force in the future of ecommerce...
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Driving Your Collaborations on TikTok Shop
March 2025
TikTok Shop is an ever-evolving marketplace, sparking constant debate on the key drivers of success...
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The Evolving Sales Curve on TikTok Shop: A More Level Playing Field?
March 2025
Six months ago, we released Crossing the Chasm on TikTok Shop, a deep dive into how Gross Merchandise Value (GMV) was distributed among sellers...
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How TikTok Shop Works: A Framework for Success
March 2025
Navigating TikTok Shop can be confusing. A quick glance at the TikTok Shop Academy website reveals 39 courses, 303 feature guides, and 105 policy documents...
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The #1 predictor of success on TikTok Shop
February 2025
TikTok Shop is an ever-evolving marketplace, sparking constant debate on the key drivers of success...
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Crossing the chasm on TikTok Shop
September 2024
One of the most common inquiries we receive at Trendio is how to project the potential of TikTok Shop for a brand...
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