Introducing YouTube Shopping Campaigns by Trendio

We’re thrilled to announce the launch of YouTube Shopping Campaigns, a new service from Trendio that helps brands and creators connect through YouTube’s rapidly expanding video commerce ecosystem.

Whether you're a brand looking to drive revenue through influencer partnerships, or a creator eager to monetize your content more effectively, YouTube Shopping is built to simplify and scale your efforts.

What Is YouTube Shopping?

YouTube Shopping is Alphabet’s answer to the rise of video commerce—especially as platforms like TikTok Shop continue to shape the U.S. eCommerce landscape. It enables creators and brands to work together to produce shoppable videos that allow consumers to purchase featured products directly from the content.

How it works:

• Brands partner with creators to feature products in their YouTube content.
• Creators publish long-form videos or Shorts with integrated product listings.
• Viewers can seamlessly purchase products without leaving the video.
• YouTube streams the content to its users and facilitates the transaction and automatically distributes revenue to both brand and creator.

The result: authentic, engaging content that converts directly into sales.

Getting Started with YouTube Shopping

For Creators

To participate, creators must apply through YouTube Studio and meet specific eligibility criteria:

• A minimum subscriber count
• Recent content activity (e.g., uploads within the last 90 days)
• Either:
  • A threshold of public watch hours over the past 12 months, or
  • A qualifying number of Shorts views in the past 90 days

These requirements are periodically updated, so it’s important to check YouTube’s official eligibility guidelines.

For Brands

Brands must have a YouTube Partner account and run a YouTube channel. Besides, they also must have an active Google Merchant Center account, which serves as the campaign control center. Here, you can:

• Connect and manage your product catalog
• Link your YouTube channel and set up Shopping features
• Coordinate with content creators
• Track campaign performance

If you’re using Shopify, setup is seamless: just install the Google & YouTube app to automatically sync your catalog.

How Trendio Simplifies the entire process

At Trendio, we’ve built an integrated solution to help brands manage YouTube Shopping campaigns at scale—with minimal overhead.

1. Campaign Setup in Minutes

Create and launch campaigns easily through the Trendio Selfcare. Just fill out a quick form with the following:

• Campaign name
• End date
• Products to promote
• Number of samples available
• Creator commission (revenue share)

Once submitted, we handle the rest—from outreach to tracking.

2. Smart Creator Matching

Our AI-powered recommender engine identifies creators who are best aligned with your products and likely to drive engagement and sales. We send them customized email invitations to participate.

3. Automated Sample Fulfillment

When a creator requests a sample, our system integrates directly with your Shopify store to process and ship the item automatically. This includes:

• Real-time order generation
• Fulfillment tracking
• Delivery insights to anticipate production timelines

4. Full-Cycle Campaign Monitoring

We sync participating creators and campaign details directly with Google Merchant Center, applying your commission settings. This ensures that YouTube has everything it needs to:

• Attribute performance correctly
• Handle payment distribution between all parties
• Keep your campaign running smoothly

Why Trendio?

Trendio doesn’t just enable campaigns—we optimize and orchestrate them. From creator discovery and product fulfillment to campaign analytic, we manage every moving part so your team doesn’t have to.

With Trendio, brands can:

• Launch high-performing campaigns in minutes
• Eliminate operational friction
• Maximize creator ROI through smart targeting
• Scale content partnerships efficiently

Ready to Launch Your First Campaign?

Whether you're an emerging DTC brand or an established retailer, Trendio makes it easy to tap into the power of YouTube Shopping.

• 🎯 Connect with our team to learn more
• 🚀 Sign up today and start scaling your video commerce strategy